MRK 415 - Advanced Selling Techniques

Credits: 3

Prerequisite(s): MRK 315.
An advanced study of the principles and techniques needed to more fully prepare students for excellence in entry-level professional selling position. The course is designed to extend the students understanding of advanced selling principles and techniques, while also providing an ability to apply this knowledge in a real-world sales environment. Specifically, students will gain advanced instruction and skill development in interpersonal communication, personality profiling, negotiation techniques, career management, personal productivity, mastering of the selling process across varying personality types, along with other functional areas of sales.