Sep 05, 2026  
Academic Catalog 2019-2020 
    
Academic Catalog 2019-2020 [ARCHIVED CATALOG]

MRK 310 - Principles of Marketing


Credits: 3

Prerequisite(s): ACC 211, ECO 101WI or ECO 212, MAT 135 or MAT 161 or MAT 201, MAT 223, and CIS 206. 
A survey of the principles, terminology, and functions of marketing, emphasizing product, price, place, and promotion. The course will provide an understanding of the role of marketing in the business environment.