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Sep 05, 2026
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Academic Catalog 2019-2020 [ARCHIVED CATALOG]
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MRK 310 - Principles of Marketing Credits: 3
Prerequisite(s): ACC 211, ECO 101WI or ECO 212, MAT 135 or MAT 161 or MAT 201, MAT 223, and CIS 206. A survey of the principles, terminology, and functions of marketing, emphasizing product, price, place, and promotion. The course will provide an understanding of the role of marketing in the business environment.
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