BUS 304 - New Venture Creation and Development

Credits: 3

Prerequisite(s): BUS 307 or ENT 311.
Students will identify and evaluate opportunities for new business ventures. Students aspiring to be honorable entrepreneurs shape and evaluate business opportunities by taking into account customer preferences and the business and competitive environment. The course enables students to put entrepreneurial thought into practice by developing a business plan that might ultimately be used to launch their own venture. Core to the class experience is the challenge of how to build and lead an honorable entrepreneurial organization. This course is cross-listed as ENT 304.