Mar 13, 2026  
Academic Catalog 2022-2023 
    
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Academic Catalog 2022-2023 [ARCHIVED CATALOG]

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MRK 470 - Strategic Marketing

Credits: 3

Prerequisite(s): MRK 310  and senior standing.
The application of marketing concepts and techniques in a case study environment with emphasis on consumer behavior and the practical applications of marketing strategy.


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