Feb 12, 2026

Academic Catalog 2017-2018

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Academic Catalog 2017-2018 [ARCHIVED CATALOG]

Strategic Communication (Public Relations) Major

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A total of 53 semester hours are required for the Strategic Communication (Public Relations) major (CSP). Students must satisfactorily complete:

Prerequisites

COM 101 - Speech Communication Credits: 3 Freshman yr., Fall Semester
ENG 152WI - Topics in College Writing Credits: 3

Core Requirements (12 Credit Hours)

COM 208 - Introduction to Media Credits: 3 Freshman yr., Fall Semester
COM 213 - Media Literacy Credits: 3 Freshman yr., Spring Semester
COM 362 - Media Ethics Credits: 3 Sophomore yr., Spring Semester
COM 420 - Media Law Credits: 3 Senior yr., Fall Semester

Major Requirements (29 Credit Hours)

COM 224 - Foundations of PR/Strategic Communication Credits: 3 Sophomore yr., Fall Semester
COM 226 - Writing and Production for PR/Strategic Communication Credits: 4 Sophomore yr., Spring Semester
COM 311 - Advanced Writing for PR/Strategic Communication Credits: 3 Junior yr., Spring Semester
COM 359 - Digital Media for PR/Strategic Communication Credits: 3 Junior yr., Spring Semester
COM 403 - PR/Strategic Communication Research Credits: 3 Junior yr., Spring Semester
COM 404 - PR/Strategic Communication Theory Credits: 3 Junior yr., Fall Semester
COM 462 - PR/Strategic Communication Case Analysis Credits: 3 Senior yr., Fall Semester
COM 463 - PR/ Strategic Communication Campaigns Credits: 3 Senior yr., Spring Semester
COM 470 - Portfolio Review Credits: 1 Senior yr., Fall Semester
COM 481 - Communication Internship Credits: 1-12 Senior yr., Spring Semester
or
COM 482 - Communication Internship Credits: 1-12 Senior yr., Spring Semester
or
COM 483 - Communication Internship Credits: 1-12 Senior yr., Spring Semester

Professional Enhancement Electives (6 Credit Hours)

ART 229 - Branding Credits: 4
ART 230 - Graphic Design for the Non-Major Credits: 4
ART 436 - Advertising Design Credits: 4
BUS 101 - Introduction to Business Administration Credits: 3
LAW 310 - Legal Environment of Business Credits: 3
BUS 318 - Principles of Advertising Credits: 3
or
COM 318 - Principles of Advertising Credits: 3
BUS 310 - Principles of Marketing Credits: 3
HIS 265 - Introduction to Public History Credits: 3
MAT 223 - Statistics Credits: 3

Societal Implications Electives (6 credit hours) or (Second Major or Minor)

ART 218 - Visual Culture Credits: 3
or
COM 218 - Visual Culture Credits: 3
COM 334 - Gender, Race, Class, and the Media Credits: 3 Junior yr., Fall Semester
COM 338 - Propaganda in a “Free” Society Credits: 3 Sophomore yr., Fall Semester
POS 221WI - Politics in the United States Credits: 3
PSY 370 - Social Psychology Credits: 3
or
SOC 370 - Social Psychology Credits: 3
SOC 201WI - Contemporary Social Problems Credits: 3
SOC 355 - Social Movements Credits: 3

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