Marketing Minor

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The student minoring in Marketing must satisfactorily complete a total of 18 credit hours, including twelve hours of required courses and six hours of electives.

Required Courses

MRK 310 - Principles of Marketing Credits: 3
MRK 311 - Consumer Behavior Credits: 3
MRK 315 - Selling Principles and Methods Credits: 3
MRK 416 - Marketing Research Credits: 3

Electives (6 hours)

Complete six hours from the following:

MRK 312 - Retailing Management Credits: 3
MRK 318 - Principles of Advertising Credits: 3
MRK 325 - Digital Marketing Credits: 3
MRK 340 - Selected Topics Credits: 3
MRK 415 - Advanced Selling Techniques Credits: 3
MRK 417 - Sales Force Management Credits: 3
MRK 440 - Selected Topics Credits: 3
MRK 450 - International Marketing Credits: 3
MRK 470 - Strategic Marketing Credits: 3
SPM 345 - Social Media in Sport Credits: 3
SPM 350 - Sport Sales Credits: 3